Monday, May 29, 2006

Stopping piracy-eNidhi advices

Software Piracy and violation of IPR (Intellectual Property Rights) is the biggest problem faced by industry today. Duplicate CDs and DVDs of popular softwares, movies and music hit market faster than original one. Because of piracy, companies and artists won’t get their due royalty, which they otherwise got had the genuine product been sold. This in turn limits industry’s monetary profit and reduces their ability to come out with quality products next time.

I intend to put my views in this blog, as to what can be done to prevent privacy.
The sole reason piracy has become a menace is cost advantage. If cost is cut (it can be cut, without hitting profit, I’ll illustrate how), most of the piracy can be wiped out.

An illustration:

Genuine copy of Microsoft Office 2007 costs around Rs 16000, an amount more expensive than the whole computer itself. While pirated copy is sold illegally for less than Rs 200. While I have full respect to Mr. Gates and his team of highly qualified Software Engineers who’ve come up with Office 2007 application, where they fail miserably (in my opinion) is marketing the same. For every genuine copy that’s sold at MRP there’re hundred copies which are sold illegally. The cost difference between pirated and original copy is just too high and tempting for individual customers to go for illegal option. IF I pay 20k for original product I’ll be compensating the company on behalf of hundred others who bought illegal copies. As an individual I’ve no interest of doing this and may prefer not to buy the original one.

What I said for Office 2007 also applies for other softwares, movies and music.

What can be done?

Consider this.

For developing a product, a sum of Rs.1,00,00,000 is spent. Company calculates that it can sell 500 copies of the product, hence to recover investment and make profit, each product should cost Rs. 10000000/500 = 20000. It may be true that at 20000 a copy 500 copies will be sold (and 50000 will be pirated), but what’s ignored is the fact that had the price been Rs.200, 50000 copies would have been sold. (Please note that the cost of media (CD/DVD), packaging and distribution cost are negligible compared to cost of the product), This way company can recover its investment and make profit.

It is something companies need to decide as to how they want to achieve brake even: By selling few CDs at huge price or by selling thousands of copies at low price. Moserbaer India has launched a new scheme of selling VCDs and DVDs at around 28 and 34 Rs [details], with a similar objective of eliminating piracy...

90% of people who go for illegal copies due to financial reasons would be willing to buy legal copies if the cost difference is brought down. Even if legal copy costs twice illegal one it makes sense buying the legal one considering the fact that they come with peace of mind, tech support and warranty of genuine product. When there’re no takers, piracy gets automatically wiped out.

Another reason why prices are not cut down is because of corporate customers. Most of the incomes for software application development companies like say Microsoft come from other corporate houses, which are forced to pay hefty license fees. While corporate houses will pay (and can afford to pay) expecting individual customer to pay thousands of rupees will force him to look for other options.

Same for movies and music: Sale of genuine DVDs will shoot up if they’re priced around 100 Rs instead of say Rs. 500+. (Blank DVD-Rs cost less than Rs 25 under bulk purchase, and this is a viable solution)

Its high time industry considers my advice (No payment necessary, this consultancy service is offered free of cost to honor intellectual property rights of artists and software companies).

Thanks for reading. If you've liked the above post, you might like following similar posts as well:Check them out:
Software As a Service
Moserbaer Cheap VCDs and DVD movies-Kill piracy

The good face of Chennai police

This weekend I wanted to check out a place called Burma Bazaar, and was heading towards that area based on the directions I knew. In between I got confused and asked a fellow bike rider at next traffic signal: “How do I go to Burma Bazaar?” This person said “Follow me”…

Next ten minutes I was following this man and I saw that every traffic police was saluting him. He guided me all the way to Bazaar and when I stopped ahead of him, I saw a sticker “Police” on the front of his bike. The plain clothed officer asked what you want to buy. I said I came to check out this market where I was told CDs and DVDs are available for less cost. This person advised me that I shouldn’t buy anything from this place as they sell pirated ones. He asked me to go to Saravana Stores at T Nagar where they sell original DVDs at discounted prices. He took a U turn and left after saying this.

This kind of helping nature from a senior police officer is something I’d never experienced before. Compared to Chennai and Bangalore, I give more marks to Chennai police for the way they maintain the city. In Chennai I never saw policemen stopping motorists and taking bribe, a common scene in Bangalore roadside. Chennai roads are wider and people have more respect to traffic rules-Signal jumps are far less, and no bike rider jumps to footpath-may be these factors made life easy for traffic police.

I’m writing this because if something is bad, we spread the news very fast, but when we see/experience something good, we seldom show appreciation.

I sent a wireless salute to this man in particular and Chennai police in general, as I saw this officer speeding away.

Thanks for reading. If you liked above post, you might like this one as well: Chennai Police play NYPD:Courtesy Hyundai
Tips and Tricks for minimizing inconvenience with traffic cops

Monday, May 22, 2006

My cooking expedition

Staying away from home right from my 6th standard, I was receiving repeated advice from my mother that I should cook food myself than depending on outside food, implementation of which I kept resisting due to ROI (Return on Investment) factor. Because my calculation revealed that the time, effort and money spent on cooking as well as pre-cooking (shopping for groceries, cleaning utensils and preparation) and post cooking activities (washing utensils and cleaning the mess) was too much in comparison to the advantages of eating home made food.

However after I relocated to Chennai, and settled in a comfortable home along with 5 other colleagues, I seriously considered self cooking on a trial basis, primarily because my favorite tomato rasam was not available in the flavor I wanted, outside. My first cooking expedition was in Feb 06, when I made rice, and rasam, with tomato costing Rs.5 a kilo. Encouraged by confidence that nothing happened to me after eating that I started repeating that almost every weekend… But the sad thing is that tomato prices started increasing when Chennai realized that software engineer is buying tomato…In past two months, tomato price is on constant rise and was costing Rs 24 per Kg last Saturday… How can I protest this exploitation? Can’t influence the tomato market, but I plan to post another blog on the topic “How everyone loots software engineers”

There’re many other items that can be prepared without much effort, but so far I’ve failed to secure a higher level of cooking proficiency by say successfully cooking Sambar and other items. Twice I attempted them, but did end up heading towards hotel after the R & D failed. Advices on best cooking practices and quality assurance process are pouring in and if I loose my current job, I’m sure I can use them as plan B.

Further improvements in my cooking skills will be posted in another post. Till then eat it safe!

Shrinidhi's weblog-Intro Post

Shrinidhi Hande still photo from ETV Kannada show

Welcome to my Blog

Its long time since I wrote something for others to read. My passion for writing was at its peak during 2001-2002, when some of my works got published in media, I got into advisory board of a local Computer Magazine and participated in a TV show. But over a period of time I failed to write quality articles, mainly due to lack of time and concentration.

It’s over a year since my last creative writing, so decided that I must write something to keep the hobby alive. Net proves to a best medium to dump my scraps and make my friends read, hence this blog.

I aim to post minimum one blog every week, and would be expecting active feedback from all of you. (If no one is reading, then no point in posting) Posting would be by and large incidents and happenings, most of them from my own life, but I may twist the content to keep them interesting or make them humorous. Also names will be changed if necessary to protect identity.

I’ll be glad if my writings manage to induce a little smile on your face or a little thought in your brain as you read them.

Will be awaiting your feedback via comments and mails


Update: Thanks to all your wishes and support, this blog has completed 9 years as of May 2015 and running strong. Read my man-ki-baat on its 9th anniversary