As I was scrolling around the blogosphere, I noticed that few bloggers have resolved to write one blog post a day, all through the year of 2013. At first thought it looked like a good resolution, but on second thoughts, I felt it will have more negative impact than positives. In this post I am publishing my thoughts, why forcing oneself to publish one blog post a day is NOT a good idea.
Reason 1: No one asked for it.
There’s enough content on the net and there’s no need to forcefully add more content. No reader is dying for a new post from you everyday (unless you’re highly popular blogger with huge reader base eagerly waiting for your next post). So the value addition from forcefully added content is very low. I’d rather publish 5 posts many people care to read, than publish 30 posts no one bother to read.
Reason 2: Quality will suffer
No one said writing too many blog posts will make you popular/rich. Only quality sustains the race and not quantity. It is not easy to publish high quality posts. Publishing 1 high quality post per day is even difficult, since each post may need time, effort, research. If we commit for a higher quantity, quality will suffer as we’ll publish posts purely to keep up with our resolution than serve any other purpose. In a month if you publish 30 posts, usually on an average 10 of them might be good, another 10 OK-OK type and remaining 10 will be “could have been done away with” type, which are published just for the sake of meeting daily target. A reader may not have time to read all 30 posts and will not be able to differentiate which is good and which is not. He may altogether avoid your blog.
Also, some posts which are good, deserve to be on top/visible prominently for some time. When too many posts are published, earlier posts get sidelined too fast, denying them the attention they deserve.
Reason 3: Spare a thought for your readers
You may be enthusiastic to publish several posts a day. But is your reader base enthusiastic about it? Do they have the time and interest to read all that you’ll publish? If not what’s the point? A regular reader might be subscribing to 20-50 blogs that he wishes to read regularly. Now imagine all these 50 bloggers publishing one post a day. Can a regular person (for whom reading blog is not a full time work as he needs time for his work/study etc) manage to go through 50+ blog posts every day? In all probability he’ll stop reading the overcrowded blogs.
Reason 4: Possible impact on real life
Unless you’re working full time blogging, earn money from it and have a support team, spending too much time on blogging will impact your real life. If most of your time is consumed in thinking what to publish today/tomorrow, you’ll have less time for real life job/family etc. Unless the returns justify it, allowing blogging to compromise real life is not a good thing.
Reason 5: Win – Loss analysis
Assume you manage to keep up with your resolution and publish one post every day. What will you achieve end of one year?
- More readership? Not sure- you may earn a few, but you’ll also loose readers who feel you’re spamming with unnecessary posts
- Better search engine ranking/positioning? May be, if your content is good
- More Money? Likely, but not guaranteed
- More comments per post? Absolutely NO
- How will the blog look? Highly crowded, making search for quality content difficult
- The satisfaction of keeping up with your resolution: Yes
- Will there be a single reader who read all 365 posts? I seriously doubt.
Do share your thoughts.
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