tag:blogger.com,1999:blog-28310409.post7866906826423923974..comments2024-03-29T16:46:38.564+05:30Comments on eNidhi India Travel Blog: 7 reasons why Maruti’s Nexa premium dealership strategy is wrong!Shrinidhi Handehttp://www.blogger.com/profile/00875443161762278339noreply@blogger.comBlogger28125tag:blogger.com,1999:blog-28310409.post-51488651027671913162016-12-14T08:01:09.856+05:302016-12-14T08:01:09.856+05:30Thanks PravinThanks PravinShrinidhi Handehttps://www.blogger.com/profile/00875443161762278339noreply@blogger.comtag:blogger.com,1999:blog-28310409.post-87238028487933995812016-12-13T20:06:21.323+05:302016-12-13T20:06:21.323+05:30As a Brand Maruti Suzuki is now thinking to move t...As a Brand Maruti Suzuki is now thinking to move towards Premium Car market in India. But when it comes to Maruti though we all know its always a + side in reliability and economy but most of the Indian consumers who are ready to pay those extra pennies and get the Premium cars with premium features and premium customer experience but at same time want reliability of Maruti the current model of Maruti showrooms fail. So this approach of Maruti is an investment which they are foreseeing to put their shoes in Premium Car market in india. And it offcourse offers good experience to consumers. Follow below link where it gives actual reason and dream behind NEXA.<br />http://www.adageindia.in/marketing/cmo-strategy/the-story-behind-designing-nexa-marutis-premium-dream-in-india/articleshow/49795243.cmsAnonymoushttps://www.blogger.com/profile/07205414091627714710noreply@blogger.comtag:blogger.com,1999:blog-28310409.post-33871561498011537142016-07-16T10:38:23.090+05:302016-07-16T10:38:23.090+05:30Seems like a generic comment. Anyway thanksSeems like a generic comment. Anyway thanksShrinidhi Handehttps://www.blogger.com/profile/00875443161762278339noreply@blogger.comtag:blogger.com,1999:blog-28310409.post-13792027246354255962016-07-16T01:31:55.250+05:302016-07-16T01:31:55.250+05:30The company has long vision to sustain growth in d...The company has long vision to sustain growth in decent double digits. It affects short term targets that is creating a brand volatility. It will sustain as long as we continue to love the brand and brand adapts to the community.Anonymoushttps://www.blogger.com/profile/17361108249506980361noreply@blogger.comtag:blogger.com,1999:blog-28310409.post-38239635456384792982016-01-22T02:41:37.924+05:302016-01-22T02:41:37.924+05:30@Rajiv- Agree. Maruti has its task cut to fix this...@Rajiv- Agree. Maruti has its task cut to fix this Nexa strategyShrinidhi Handehttps://www.blogger.com/profile/00875443161762278339noreply@blogger.comtag:blogger.com,1999:blog-28310409.post-59693327302343941682016-01-21T09:58:49.020+05:302016-01-21T09:58:49.020+05:30@Shrinidhi, NOt sure if Baleno is really a premiu...@Shrinidhi, NOt sure if Baleno is really a premium car at all... for its pricing it could have done much better if sold in regular Maruti sales outlest at least pricing would be in favor of customer. Car is selling for fuel efficiency and nothing to do with premium quality.... on selling premium products every step of your service has to be classy... after all premium products sell a good bit by word of mouth and good reviews and not by discounts ... the fact they are giving discounts in year 1 shows its a slow mover and what more can you expect if their service is so pathetic. Also the response is same in showroom at Bangalore as it is on their NEXAEXPERIENCE help desk..HR VITAMINShttps://www.blogger.com/profile/09343068078661555919noreply@blogger.comtag:blogger.com,1999:blog-28310409.post-2240901314172828472016-01-19T18:42:22.369+05:302016-01-19T18:42:22.369+05:30@Rajiv- which city and dealership you faced that e...@Rajiv- which city and dealership you faced that experience? I hope it is an isolated incident and not same in all NEXA dealerships.<br /><br />s Cross is being given 2 lakh+ discount to push sales, but Baleno is doing very well. So I think issue is more specific to car model, not entire dealership.<br /><br />Thanks for your commentsShrinidhi Handehttps://www.blogger.com/profile/00875443161762278339noreply@blogger.comtag:blogger.com,1999:blog-28310409.post-45608657008582169262016-01-16T07:32:14.259+05:302016-01-16T07:32:14.259+05:30Good analysis and a bad move by Maruti. Insptie ...Good analysis and a bad move by Maruti. Insptie of being premium car sellers Nexa showrooms care a damn about service orientation. Dozen mails to their so called Relationship manager go unanwered. They have a mail ID contact@nexa from where you dont even get a response after several mails....Even if they get the 10 lakh and above cars the Nexa service and experience which I personally felt would ensure the concept fails. Advantage Mahindra, Advantage Hyundai Thanks to Nexa poor experience. Figures of sCross sales will speak for themselves... CRETA has beaten them hollow #Nexaexperience #nexaHR VITAMINShttps://www.blogger.com/profile/09343068078661555919noreply@blogger.comtag:blogger.com,1999:blog-28310409.post-18669505196577756962016-01-06T18:36:29.630+05:302016-01-06T18:36:29.630+05:30@not sure if production has stopped. Yes, S-Cross ...@not sure if production has stopped. Yes, S-Cross is not selling in large numbers. It is let down by poor styling and high pricing. Hyundai Creta is also stealing most of Duster and S Cross customers. I see few of them at nearby NEXA dealerships.Shrinidhi Handehttps://www.blogger.com/profile/00875443161762278339noreply@blogger.comtag:blogger.com,1999:blog-28310409.post-79886696023601135392016-01-06T08:42:43.337+05:302016-01-06T08:42:43.337+05:30Is maruti S-Cross no more manufacture in 2016 as o...Is maruti S-Cross no more manufacture in 2016 as of higher price and less popularity in indian Market..Anonymoushttps://www.blogger.com/profile/12911185789162556916noreply@blogger.comtag:blogger.com,1999:blog-28310409.post-28121737794031268132015-11-18T20:40:32.301+05:302015-11-18T20:40:32.301+05:30True. Very good point.True. Very good point.Shrinidhi Handehttps://www.blogger.com/profile/00875443161762278339noreply@blogger.comtag:blogger.com,1999:blog-28310409.post-2930257383602842912015-11-18T20:36:19.117+05:302015-11-18T20:36:19.117+05:30I think what Maruti should have done is create ano...I think what Maruti should have done is create another brand for premium vehicles rather than create premium showrooms to sell the same brand. They should have followed the successful concept employed by some of the top automobile companies like Toyota, Honda, and Nissan. In the West and elsewhere, these brands have separate showrooms to sell their regular brands as well as their premium cousins like Lexus, Acura, and Infiniti respectively. Each brand enjoys its own market share and comes up with their own marketing and sales strategies which I think is good for both the consumers as well as for the companies.Srinivas Pnoreply@blogger.comtag:blogger.com,1999:blog-28310409.post-67620410030345286762015-11-02T19:34:05.149+05:302015-11-02T19:34:05.149+05:30Yes, recently read about it. But that is assuming ...Yes, recently read about it. But that is assuming effective tracking..Shrinidhi Handehttps://www.blogger.com/profile/00875443161762278339noreply@blogger.comtag:blogger.com,1999:blog-28310409.post-27113615645996810962015-11-02T11:59:45.870+05:302015-11-02T11:59:45.870+05:30To your point number 4. Maurthi is offering non-ne...To your point number 4. Maurthi is offering non-nexa dealers almost 50% revenue share of margins for every converted lead to Nexa.<br /><br />Dhananjaynoreply@blogger.comtag:blogger.com,1999:blog-28310409.post-83549741350882757632015-11-02T09:13:05.295+05:302015-11-02T09:13:05.295+05:30No idea about Himachal. I think tier 2 cities will...No idea about Himachal. I think tier 2 cities will have to wait longer for a Nexa showroomShrinidhi Handehttps://www.blogger.com/profile/00875443161762278339noreply@blogger.comtag:blogger.com,1999:blog-28310409.post-28789216256745914482015-10-31T07:37:07.070+05:302015-10-31T07:37:07.070+05:30In Himachal we don't have any nexa showroom???...In Himachal we don't have any nexa showroom???? Baleno would have been super successful if sold at maruti dealership.<br />Anonymoushttps://www.blogger.com/profile/03122353355417181509noreply@blogger.comtag:blogger.com,1999:blog-28310409.post-44254597109551348752015-10-29T22:12:23.413+05:302015-10-29T22:12:23.413+05:30Do not know that part yet...Do not know that part yet...Shrinidhi Handehttps://www.blogger.com/profile/00875443161762278339noreply@blogger.comtag:blogger.com,1999:blog-28310409.post-39589185680958840482015-10-29T12:03:19.433+05:302015-10-29T12:03:19.433+05:30Like Hyundai they have different sales show room a...Like Hyundai they have different sales show room and service is in different locations. Will be the same with Maruti, is Baleno and nexus have different service station or is it same with other car service centre.Dhananjaynoreply@blogger.comtag:blogger.com,1999:blog-28310409.post-77131697815098195072015-10-28T19:04:52.883+05:302015-10-28T19:04:52.883+05:30@The Wild- you got me wrong. I didn't say that...@The Wild- you got me wrong. I didn't say that it will close in 2-3 months. Rich business houses can afford to sustain new ventures for few years even if they don't break even- flipkart is running since ages without making any profits, Kingfisher ran without profits for years... Maruti can certainly sustain NEXA for considerable time before deciding to pull the plug, if situation so demands.<br /><br />My main concern is no clear distinction between regular and premium showrooms- even 5-6 lakh cars are sold in premium showroom- causing confusion. This is not something nobody can correct . Let us hope all works well for Nexa or Maruti applies necessary corrections in time.Shrinidhi Handehttps://www.blogger.com/profile/00875443161762278339noreply@blogger.comtag:blogger.com,1999:blog-28310409.post-15014781852692343422015-10-28T14:00:36.526+05:302015-10-28T14:00:36.526+05:30Going by what you say they must close down in 2-3 ...Going by what you say they must close down in 2-3 months with no business ,let me know what happensThe wildhttps://www.blogger.com/profile/09175404951293073212noreply@blogger.comtag:blogger.com,1999:blog-28310409.post-18082530074458240532015-10-27T13:06:45.628+05:302015-10-27T13:06:45.628+05:30Website is comprehensive as well as informative. I...Website is comprehensive as well as informative. I have enjoyed the visit. From <a href="http://www.sendonlinerakhigifts.com" rel="nofollow">www.sendonlinerakhigifts.com</a>priti guptahttps://www.blogger.com/profile/04538962017488396270noreply@blogger.comtag:blogger.com,1999:blog-28310409.post-48982739941923296712015-10-27T07:38:52.334+05:302015-10-27T07:38:52.334+05:30@Arun Prasad.. yes. I agree. S-Cross and Baleno do...@Arun Prasad.. yes. I agree. S-Cross and Baleno do not have anything so premium about it. A premium car should have lots of power, lots of safety features, premium interiors and may be a sunroof etc. <br /><br />@Roshan- correct, they are mixing things up and confusing everyone. let us see how this model grows over time.Shrinidhi Handehttps://www.blogger.com/profile/00875443161762278339noreply@blogger.comtag:blogger.com,1999:blog-28310409.post-83576922911880343262015-10-27T06:48:17.547+05:302015-10-27T06:48:17.547+05:30Yes and S-Cross surely doesn't qualify as prem...Yes and S-Cross surely doesn't qualify as premium brand. A midst heavy competition Maruthi should not be doing these mistakes. Arun Muthusamyhttps://www.blogger.com/profile/03753979786042016925noreply@blogger.comtag:blogger.com,1999:blog-28310409.post-52999897604429596912015-10-27T06:37:12.954+05:302015-10-27T06:37:12.954+05:30I agree... not sure what they looked to achieve bu...I agree... not sure what they looked to achieve but I fear they may not get there. Besides, from what I see, there are still many better options than this PREMIUM package released now, which itself undermines the whole point.Dr Roshan Radhakrishnanhttps://www.blogger.com/profile/17568986447487703775noreply@blogger.comtag:blogger.com,1999:blog-28310409.post-40643093891449689052015-10-27T06:34:15.997+05:302015-10-27T06:34:15.997+05:30Those to employ driver can usually afford more exp...Those to employ driver can usually afford more expensive cars and buy cars in 15 lakhs+ price range. Not many hire a driver for a hatchback. Majority of Maruti's customers are middle class family who are price sensitive.<br /><br />Yes there is market for premium experience, but that should be complemented by premium products. No one prefers to pay more for regular product+ premium experience at showroom.Shrinidhi Handehttps://www.blogger.com/profile/00875443161762278339noreply@blogger.com