I was going through the site statistics for enidhi.net at alexa.com and following screen caught my attention. Here’s the alexa summary about enidhi.net
“Enidhi.net has a three-month global Alexa traffic rank of 286,350. The site is based in India, and visitors to it view 1.6 unique pages each day on average. The time spent in a typical visit to Enidhi.net is roughly two minutes, with 73 seconds spent on each pageview. Compared with the overall internet population, this site appeals more to users who have postgraduate educations; its visitors also tend to consist of childless men earning less than $30,000 who browse from home”
Above screen tells me that most of my readers are either between 25-34 yrs of age or 55-64 yrs of age, are all graduates, mostly males without kids and access my blog primarily from home. Some how this is not convincing. While its possible for trackers to get details about a person’s browser, OS, location and country, personal details like age, sex,kids, education are difficult to collect accurately. I believe these stats are gathered from registration details of alexa users or possibly with tie up with facebook or such resources.
I wanted to findout if any site has more audience with kids than those without kids. Labnol.org, ndtv.com, google.co.in, irctc.co.in, rediff.com and almost all other sites I checked had over-representation of people without kids. Can this be true? People with kids don’t use internet? How can alexa know if a person has kids or not?
I gave some more thought and below is the logic I could think of. Many people register when they are young, so select their profile as NO KIDs, but never update their profiles after they become mom or dad. Naturally updating alexa profile will be last thing on your mind when you become a parent and this is resulting in a lifelong miscalculation at alexa site statistics…
But then, above were generic sites. What about sites meant for parents only? say parents.com? Finally I was proved wrong. Lots of people with kids, largely females, with undergraduate education and in the age group 25-44 were visiting parents.com. So they have some mechanism to identify if you have kids or not… any idea what it is?
Think think think…
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