Wednesday, January 02, 2008

SEO tips for regional language bloggers

This article shares few simple suggestions and tips which if implemented, will increase the visibility of your regional language posts.

Why special attention is needed (from SEO perspective) while writing in non english languages? (Hindi, Kannada. Telugu, Tamil, Malayalam, Bengali and so on)

1 Prospective visitors searching for regional language text will be using English characters instead of Hindi or Kannada script.

For example, your article is a review of “Tare Zameen Par” movie, 99.99% of users will type “Taare Zameen Par” in Google instead of “ तारे जमीन् पर ”. (Search engines do have the intelligence to identify that what you wrote in Hindi and identify relevant blogs but just that readers usually do not take the trouble of typing it in Hindi) and your blog is unlikely to even get showcased infront of prospective readers who use english.

2 Perma link or full URL of your post plays a critical role in SEO-Do not waste it.

If you type your post title in Kannada (say ಗಾಳಿಪಟ ಚಿತ್ರ ವಿಮರ್ಶೆ) or Hindi (तारे जमीन् पर) or other regional languages, blogger will create a permalink something similar to

Had that URL contained some keywords (say it would have got better visibility.

So what can be done to make best out of the given situation?

1 Type title in English first.
First type the title in English – say “Movie Review-Taare Zameen Par” and publish the post. This will generate the permalink Once this happens edit the title and replace with तारे जमीन् पर (Taare Zameen Par). If keywords are present in URL search engines will give it higher preference.

2 Write an introductory para in English describing the content: like “This post is a movie review of Taare Zameen Par movie written using Hindi script”.

This is essential for two reasons-Few readers will have problems with non English fonts in their systems and will not be able to make anything out of your post if it is full of regional language text. One line in English will tell such readers what they can expect from the post. Those who do not know that regional language can consider exiting the page and those who can understand that language but unable to read anything can work on how to fix the display issues w.r.t regional language fonts.

This intro para can also help search engines indexing your post, which otherwise would have totally ignored the non English characters.

3. Repeat keywords in English (Excessive usage of this tip will irritate your regional language readers-Use only when apt, may be only once)

ಗಾಳಿಪಟ (Galipata) ಯೋಗರಾಜ ಭಟ್ಟರ (Yogaraj Bhat) ಹೊಸ ಚಲನ ಚಿತ್ರ . ಇವರ ಹಿ೦ದಿನ ಚಿತ್ರ ಮು೦ಗಾರು ಮಳೆ (Mungaru Male) ಭರ್ಜರಿ ಯಶಸ್ಸನ್ನು ಕ೦ಡಿರುವುದರಿ೦ದ ಗಾಳಿಪಟ ಚಿತ್ರವನ್ನು ಜನರು ಭಾರೀ ಕಾತರದಿ೦ದ ಕಾಯುತ್ತಿದ್ದಾರೆ.

Feel free to add your tips.
Related posts: SEO Fundamentals | Writing for search engines vs Writing for humans


Sandesh said...

Kanglish scores here as well strengthening my point.

BTW, you were planning to watch mungaaru male. What happened to it?? you said you would review it. waiting for that post as well.

Shrinidhi Hande said...

I saw mungaaru male on 30th september 2007 at Prasad's iMAX in Hyderabad...Attempting to draft a review on that. Will publish when done...

Raveesh Kumar said...

Good ones.

will try some of these in my next posts in Kannada.


Shrinidhi Hande said...

Ok.. All the best...

rambhai said...

hmm so basically try to use as much as english possible to get yourself noticed if you are a regional blogger~~~pretty starnge world out there~~~haha

Shrinidhi Hande said...

SEO basically depends on what users prefer. If readers can type in regional language and search, we dont have to stuff english. But unfortunately every one finds it convenient to type in english instead of unicode Hindi/other lang characters. Hence to get noticed by such users above tips will be helpful.

Eric : Manila Blog said...

so I guess, English is still the medium of language for searching even for non-english people except maybe for some like Japanese and Chinese, and perhaps even few countries that have difficulties in English.