Friday, September 12, 2008

Best practice in naming event websites

This article makes a small observation regarding how event websites could be named for a better SEO advantage.

It’s a common practice these days to create a website for any event/conference/summit/show. Whether it is (formerly and, may be they will rename it again to or Pravasi Bharatiya Divas or any other event, all will usually have a dedicated website.

If the event is an annual one, to be held every year, is it a good idea to include event year in the domain name? I feel no.

In other words, having a website like or which includes the year 2008 or 08 is a bad practice. Addresses like or are a good way to name a website for annual event, as they exclude reference to any specific year in the domain name.

Let us check why.

If you include the year in the domain name, it becomes redundant for next season. Next year you’ll be required to buy a new name like and rebuild/migrate the site. This may not be a concern, as money involved in buying a domain and setting up a site is quite small. The biggest disadvantage will be the loss of search engine benefits. During the current season you might have advertised heavily about the event and lots of websites and blogs might have linked to your event website in their articles. Next year, if you ditch the current site and move to a new one, all think links become redundant and you fail to leverage the google advantage secured by means of these links.

You can always have “EventName-2008” in the site title, which can be effortlessly edited to 2009 next year. But I feel having it in domain name should be avoided.

Also, one should plan the design in such a way that there won’t be any need to move/replace contents. For example is a bad idea. It should be so that next year this can be, instead of having to move/replace last year’s content

Further, suppose you’ve set up for this year’s event. If some smart individual registers ahead of you, you’ll be forced to compromise on your identity and settle with say eventname09 or some other combinations, while the culprit gets effortless traffic/publicity

Just my opinion-organizers are at their liberty to chose any name as they wish.

Related: SEO Fundamentals * SEO for regional language bloggers * Live Blogging tips 


Rohit Tripathi said...

wow great info SriNidhi.. nice SEO tips for event websites

New Post :
I don’t want to love you… but I do....

Mohan said...

This is one of the HOT topic in the SEO industry as of now. As far as my experience is concerned, wordpress provides a whole set of options to customize the way one wants his URL's to appear.

And the concept of adding year to the main domain like is implemented there too.

Good post!

Shrinidhi Hande said...

@ Rohit and Mohan


Yes WP is quite friendly in this aspect.

andy said...
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