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Monday, September 03, 2012

Airtel Ad promoting piracy?

Airtel is currently running a TVC, which says “Jo mera hain voh tera hain, Jo tera hain who mera!” (whatever is mine is yours, whatever is yours is mine). Essentially this is about content sharing using Airtel internet. 

Encouraging mutual content sharing is like supporting piracy right? Airtel doesn't say share copyrighted contents, but most of the content shared on internet today shares original creator’s copyright. Mp3, photos, movies and many other contents which could have generated some revenue to its owner are copied just like that. When I buy a digital content, I might own it for the purpose of my own use, but I'm not supposed to share it with others.
No doubt the ad is creative and innovative. Do you agree Airtel Ad promotes piracy?

1 comments :

numerounity said...

No! What makes you think that way? :)